The #WDYT campaign connects digital discussions triggered by that ubiquitous question:“What do you think?” #WDYT
#WDYT (What do you think?) is a digital campaign that is helping UK high streets.
We measure the Digital Influence of 1,300 UK high streets and help them improve it.
Digital Influence is a business or place’s ability to be found online by new and existing shoppers.
The #WDYT campaign helps you increase your “Digital Influence”. We help you use social media and your digital presence to increase footfall to your business and your town. Let’s get started.
Words from the highstreet
In becoming digitally savvy local businesses can join forces to drive footfall into towns and cities, dynamically changing our local economies. The rate of change for businesses in the digital world is accelerating rapidly which means we must adapt. We have pioneered a blueprint in Gloucestershire that others can adopt. All UK towns and cities need to embrace the increasingly digitally connected consumer.- Dr. Diane Savory, OBE DL, Chair Gfirst Local Enterprise Partnership
Due to the spread of online commerce and services, modern consumers are often more digitally capable than the places they visit. This has resulted in less consumer satisfaction with town centres, eroding both their economic and social viability. The potential for communities and local economies to reap the benefits of digital is not being realised. The High Street Digital Hub trials will help participating high street stakeholders take full advantage of the digital revolution to create a vibrant, attractive and engaging experience for all and validate the approaches that can effectively scale these advantages to other high streets throughout the UK.- John Walden, Chairman of the Digital High Street Board and Former CEO Home Retail Group, owner of Argos
Today’s UK high street holds the potential to serve the modern consumer’s broader lifestyle needs beyond the notion of traditional retail. Consumers are driven by expectation and influenced by their last best experience, irrespective of the channel of interaction. The high street is capable of delivering just that, and we therefore need to create an environment capable of bridging this digital divide to foster both community and economic growth. By combining technology, strategy and expertise from key UK organisations, we are working alongside town centre managers, retail partners and customers to re-energise the high street model with the aim to bring the best of cognitive technology into our Great British High Streets.- David Stokes, Chief Executive, IBM UK & Ireland
``The Great British High Street programme is revitalising our town centres and growing year on year. Digital technologies have transformed how people live, work and play. Digital is changing how consumers interact with businesses and services, and how high streets are used. We need to provide high quality tools and training from reliable sources to help businesses in local communities to get online.``- Marcus Jones, MP, Department for Communities and Local Government
``Our high streets are at the very heart of our communities and our economies and those that are truly successful are embracing the digital revolution. The #WDYT campaign enables “Places” to thrive and our individual high street stores to grow their businesses and compete on a global level. The campaign is putting the heart back into out high streets and building an offer that will compete with the best in the World``- David Owen, CEO, GFirst Local Enterprise Partnership