About us

#WDYT (What do you think) is a collaborative, business-led and Government-backed campaign that is accelerating the evolution of high streets across the UK. We are helping towns, cities and high street businesses increase their “Digital Influence” by providing:

Towns and Cities with a way to rank their digital influence and a growing suite of tools that help them increase the collective digital influence of their place. Find out more

High Street Businesses with access to the #WDYT campaign and guides that help them increase their use of social media and digital channels to drive local footfall. Find out more

Shoppers with a fun way to support their local high street by taking a picture and sharing it on social mediaFind out more

Read about the great results, see what the press are saying or listen to our reviews.

This collaborative campaign is lead by Maybe* and supported by a wide range of industry experts including; Trinity Mirror PLC,  Social Chain, The UK Domain, BT, The Local Data Company, Digital Mums and Gfirst LEP.

Rank Place Change
2Nottingham +8
3Edinburgh +3
4Bristol +1
5Glasgow -3
6Leeds +1
7Manchester -3
10York +1
data generated: 22nd Sep 2017

The High Street’s challenge

High streets face many challenges in our technology-powered world, to flourish they need to evolve faster. Deloitte predicts that by 2020 80% of retail will still be offline BUT 46% of all purchases will be influenced by a digital interaction.

Traditional retailers and high streets are in a race with each other and with online retailers to develop high-value shopping and visitor experiences.

Providing an exceptional experience to today’s connected customer means personalising the experience, connecting the brick-and-mortar experience with the online world, and delivering a differentiated experience at every turn. This is a complex challenge and near on impossible challenge for every town, city and retailer to solve alone.

There is a vast array of new technology available to retailers and place managers. Research has shown that there is a growing gap between the technology available and its adoption by consumers vs high street businesses.

This is why the #WDYT campaign exists.

The campaign

The #WDYT  campaign helps equip towns, cities and retailers with the tools, advice and data they need to reach, attract and engage with their increasingly digital savvy visitors and customers.

Our research reveals that today, up to 74% of high street businesses don’t have an active social media presence and 40% have no website all. This is in direct conflict with consumers who are increasingly turning to digital channels to decide what to buy.

Towns and retailers that do not embrace digital channels will increasingly find they are attracting fewer visitors to their high streets and fewer visitors to their stores.

What is Digital Influence and why does it matter?

Shoppers are increasingly looking online to research and to find inspiration before they go into a shop to buy something, or indeed researching online via their mobile while in-store too.

The digital influence of a town, city or retailer determines how easily and how well you are found by potential shoppers/visitors and how well you encourage them to come into your town or business instead of going somewhere else.

Fundamentally every town or city is the sum of its businesses digital output.

Find out where your town or city ranks.

The results

Plain and simple: The #WDYT campaign is working. We measure the success of the #WDYT campaign through the UK Digital Influence Index and from feedback from place managers and retailers

All participating towns are climbing up the rankings significantly faster than non-participating towns, read about the results. 

We are now working on ways of linking Digital Influence with local footfall data and other economic indicators.

This campaign is a catalyst to enabling collaboration in our Town. It demonstrates how you can use social media to drive high street footfall.- Kevan Blackadder, Cheltenham BID
With #WDYT we are finding that we have a whole new way of communicating with customers that we didn’t know were there.- Margaret Cavanagh Manager at Neal’s Yard
#WDYT is very important for us as it helps us with becoming a digital high street leader.- Jason Smith from Marketing Gloucester

See what a retailer has to say about the #WDYT campaign

See what a City has to say about the #WDYT campaign

National collaborators

The #WDYT collaboration is lead by the Maybe* team who are delivering the infrastructure and support for the #WDYT campaign and have created the UK Digital Influence Index.
They are working  with a team of national companies to extend the reach and impact of the campaign across the UK:

The Local Data Company LDC is the UK’s leading data creator for the retail sector, working to link Digital Influence to High Street footfall.


Nominet, the UK domain registrar who through their .UK domain service are helping all retailers that have no website get online.


Trinity Mirror PLC are providing local PR support and digital training for all participating towns and businesses to increase their digital skills.


Social Chain, Europe’s leading Social Media Agency who are providing guides for retailers that what to accelerate their social reach.


Digital Mums, provide social media trained local mums who manage each participating towns social channels.


GfIrst LEP, secured support for the initial pilot from Department for Communities and Local Government (DCLG)

High street research