To raise awareness of SoMac in Gloucester, we ran a competition offering two tickets to see the Hot 8 Brass Band at The Guildhall using the #WDYT campaign which reached over 62,000 people.
The SoMac competition was featured on Gloucestershirelive.co.uk describing how to enter and was also promoted across social channels including GLCard.
The Trinity Mirror platform achieves almost 200,000 page views a day and reaches more than 1m people a month.
To give the competition an added boost GLCardGlos Twitter channel tweeted it to their 2,000 Twitter followers, adding a further 3,123 impressions including 230 total engagements and increasing SoMac’s Twitter followers by 16.7%.
Maybe*, who run the #WDYT campaign, also shared the competition with their Facebook audience, the post achieved a reach of 8,664 with over 300 engagements. And over 40 likes and comments through Instagram.